Marketing prompts

Create an SEO content brief for the primary keyword "[keyword]".

BUSINESS: [what you sell, to whom]
SEARCH INTENT (my read): [informational / commercial / transactional]
CURRENT TOP RESULTS (pasted below): [titles + a summary of what each covers]
OUR ADVANTAGE: [proprietary data, tooling, expertise, customer access]

DELIVER
1. Target intent in one sentence, and the searcher's actual question.
2. Recommended format and word count, with reasoning.
3. Title tag (max 60 chars) and meta description (max 155 chars).
4. H2/H3 outline where each H2 answers a distinct sub-question.
5. Entities and subtopics to cover (list, no keyword stuffing).
6. Questions to answer directly, sourced from the results below.
7. Content gaps: what the current results all miss that we can cover.
8. Internal link targets: [list our relevant pages].
9. What would make this page hard to copy.

COMPETITOR RESULTS:
"""
[paste]
"""

Write ad copy for [platform] promoting [product] to [audience].

OFFER: [what they get]
PAIN: [top pain in the customer's own words]
PROOF: [metric or customer]
LANDING PAGE PROMISE: [exact headline on the page — copy must match it]
CONSTRAINTS: headline max [n] chars, body max [n] chars, [platform] policy compliant, no unverifiable claims.

PRODUCE 5 VARIANTS, EACH TESTING ONE ANGLE
1. Pain-led
2. Outcome-led
3. Proof-led (numbers)
4. Objection-led
5. Curiosity-led (no clickbait)

For each variant give: headline, body, CTA, the hypothesis it tests, and the metric that would prove it.

Then flag any claim that needs verification before it runs.

Turn the asset below into a [4]-week social calendar for [platforms].

AUDIENCE: [who], who cares about [topics]
GOAL: [awareness / signups / community], measured by [metric]
POSTING CADENCE: [n] posts per week per platform
VOICE: [description], plus these rules: [no emoji spam, no hashtag walls, no engagement bait]

FOR EACH POST GIVE
- Week and day
- Platform and format (text, carousel, short video, image)
- Hook (first line, under 12 words)
- Body, within the platform's practical length
- One idea per post — no summaries of the whole article
- Visual note (what to show)
- Link placement (in post / in comment / none)

RULES
- Every post must stand alone and deliver one specific insight.
- No claims beyond the source asset.
- Vary formats; do not repeat the same hook pattern more than twice.

SOURCE ASSET:
"""
[paste]
"""

Build a messaging matrix for [product].

INPUTS
- What it does: [plain description]
- Segments: [segment A], [segment B], [segment C]
- For each segment, the job to be done: [...]
- Current alternatives: [competitor, spreadsheet, doing nothing]
- Proof: [metrics, customers, certifications]
- Customer quotes: [paste 5-10 real quotes from reviews or calls]

DELIVER A TABLE, ONE ROW PER SEGMENT
- Segment and trigger event
- Primary pain, in their words (draw from the quotes)
- Value proposition (one sentence, no jargon)
- Three supporting messages, each with a proof point
- Top objection and the response
- Words to use / words to avoid for this segment

THEN
- One positioning statement covering all segments.
- Where segments conflict, say so instead of averaging them.
- Mark any claim not supported by the inputs as [UNVERIFIED].

Write the launch kit for [feature/product], shipping on [date].

WHAT CHANGED: [specific capability]
WHO IT HELPS AND HOW: [segment] can now [outcome] instead of [old workaround]
WHY NOW: [reason customers will find credible]
PROOF: [beta results, quotes, benchmarks]
NOT INCLUDED: [limitations to state honestly]

DELIVER
1. Blog post: 500 words — what, why, how to use it, limitations.
2. Email to existing users: 120 words, one CTA.
3. Changelog entry: 60 words, factual.
4. Social posts: one per [platform], each with a different angle.
5. In-app message: 200 characters.
6. Support FAQ: 5 questions real users will ask, with plain answers.
7. Sales one-liner and a 30-second talk track.

RULES
- Same core claim everywhere, adapted in length not in substance.
- State limitations in the blog post and FAQ, not only in docs.
- No "we're excited to announce" openers.